The major DSM objective is to protect our environment in the long term.

The major DSM objective is to protect our environment in the long term.

Demand Side Management (DSM), in a broad sense, is the implementation of measures to influence the level and timing of demand for electricity by consumers. Through the successful promotion of DSM, a cleaner and healthier environment can be achieved.

Hongkong Electric, as a responsible public utility, has always placed top priority on environmental protection and energy efficiency. Under the DSM Agreement which we signed with the Government on 31st May 2000, our company implemented a comprehensive three-year DSM Resource Plan (1st July 2000 - 30th June 2003) which included both the rebate programmes and non-rebate programmes.

The objective of the rebate programmes was to encourage the use of energy efficient measures for which the initial cost would be subsidized by our company. The objective of the non-rebate programmes was to provide customers with information concerning energy efficiency and to encourage participation in rebate programmes.