Culture is related to the customs, beliefs and ways of life of people. This year's Smart Power Campaign aims to encourage the public to embrace energy saving as a shared value and conserve energy in daily lives.

In essence, "reduce waste, treasure electricity and energy efficiency" are the core values of an energy saving culture. Mnemonics of energy saving tips adapted from the Chinese folklore "seven daily necessities" have been used to associate people and assimilate them into the energy saving culture.

Handy reference charts of energy consumption of common household appliances, energy saving examples, information update of energy efficiency as well as environmental initiatives of HK Electric will be shared throughout the year-long campaign.

Programmes Highlights

Launching Ceremony (03-2009)
Officiated by the Under Secretary for the Environment, Dr. Kitty Poon Kit, JP, and Managing Director of HK Electric, Mr. Tso Kai-sum, with teenage idols, Wong Cho-lam and Vincy, appointed as Smart Power Ambassadors.

Energy-saving Promo Competition (03-2009 ~ 05-2009)
A promo design competition will be held inviting creative ideas to promote energy saving messages in form of tongue twisters, print ads and mobile phone videos. Cash prizes will be awarded and the winning entry of the tongue twister will be turned into a ringing tone available for public downloading.

Roving Exhibitions (03-2009 ~ 12-2009)
Roving exhibitions will be staged in MTR stations and shopping centres throughout the year. Exhibition panels highlight energy saving tips as well as the latest information of energy efficiency.

Open Days at Lamma Power Station and Lamma Winds (05-2009)
Open days for primary and secondary school students to visit Lamma Power Station and Lamma Winds, Hong Kong's first wind station operated by HK Electric.

School Talks on Energy Saving (05-2009 ~ 11-2009)
Talks on energy saving will be conducted in schools throughout the year.

Outstanding Energy Champion Selection (05-2009 ~ 07-2009)
An outstanding energy champion election will be held inviting students and members of the public to share experience on energy saving.

Radio Programmes (03-2009 ~ 12-2009)
Interactive radio programmes will be broadcast on Metro Radio to promote key messages.